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Launch of new project by the Competition and Markets Authority into the IVF sector

We are very pleased to be working with the Competition and Markets authority (CMA) on a new project to develop guidance for IVF clinics in the UK to make sure they treat their patients fairly.

The CMA has concerns about the potential mis-selling of services such as IVF ‘add-on’ treatments, and the mis-representation of clinics’ success rates. We are working closely with the CMA to help them to understand patients’ experiences and learn more about how clinics operate.

We are also working closely with the Advertising Standards Authority (ASA) who will be engaged in this work to learn more about the sector. They are interested in the way success rates are presented and how information is displayed via clinic websites and/or adverts.

To help the CMA develop their guidance they will consult with people and groups with an interest in the fertility sector over the coming months. We encourage people to get in touch with the CMA to contribute your views to help with the development of the guidance. 

All information relating to this review can be found on the dedicated web page.

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Review date: 22 September 2022